Education for Sustainable Development

This week has seen the Sustainability Team spread across all three campuses flitting from meeting to meeting and from one sustainability event to another. This week we have had the Sustainable Procurement Exhibition - giving staff members a chance to meet suppliers and quiz them on their sustainability credentials, a meeting with Kent University and Canterbury Christchurch University about combining the three universities' efforts on Green Impact, the monthly meeting of the London Universities Environmental Group and an appearance on the Guardian HE Network website! Phew!

On top of all that yesterday saw the bringing together of teachers, researchers, directors, students and other interested parties for an 'open-space' event to discuss the strategic direction for embedding sustainability across the university's curriculum. The event saw everyone discussing three key topics agreed by the group as key to embedding sustainability across the institution: Staff Training and Communications, Student Engagement and Institutional Approaches. The format of the event saw everyone split into smaller groups and really focus on the key issues at hand and to develop some actions for everyone to vote on.

Voting on the best actions for engaging students with sustainability

 

What actions can you take for communicating sustainability?



What would be the best institutional approaches for embedding sustainability into the curriculum?

Mind map of key issues with communicating sustainability among the staff body

There were some particularly popular actions chosen to steer the University towards embedding sustainability in the curriculum - the most popular choice being that students could take part or are required to take part in a course or unit that includes sustainability outside of their faculty and normal course programme. Another particularly popular choice among the students was using Wednesday afternoons for volunteering or sustainability activities as an alternative to sporting activities. The group has agreed to meet again and keep track on the progress of how the embedding process is going and we will of course be keeping you updated here on the blog.

How can social media help communicate sustainability?

On Wednesday the Guardian Sustainable Business Hub were hosting a seminar on communicating sustainability through the medium of social media. As keen bloggers, tweeters, facebookers, and linkedin-ers of sustainability this seemed right up the street of the Sustainability Team and we sent John Bailey along to investigate....

First up was Caroline Holtum, the Head of Content for the Guardian Sustainable Business Hub who gave us a little background on the hub and how it has fared over the last 12 months. Their first birthday is this coming Tuesday and if you haven’t ventured to the hub make sure you have a look. The hub brings together sustainability research, stories and news from the business world as well as organising events like the one I went to this week. On top of this they have an email newsletter allowing you to keep up to date with the stories of the moment.

Guardian Offices near Kings Cross

Following Caroline’s welcome Matthew Yeomans took up the reins to explain ‘why storytelling is key to social media communications'. Matthew’s first major foray into social media research was while writing a Sunday feature for a major US newspaper that was eventually dropped at the last minute – dismayed that the last two months of research and writing may not ever see the light of day he wrote about his findings and how he got there on a blog. This blog kick started his career in social media and now a few years later Matthew is working as a social media consultant, the founder of Custom Communication and Social Media Influence and has a captive audience of sustainability and communications professionals keen to hear his thoughts.

Matthew took us through the world of major social media screw ups, highlighting a few of the big corporations that have suffered at the hands of the world of social media campaigns. It turns out a lot of them were about sustainability related issues and a large number of the campaigns were run by Greenpeace. One example is Greenpeace’s recent social media campaign targeted at Mattel for using packaging that used pulp made from unusustainable wood sources. Greenpeace used twitter and youtube to create a fun campaign involving Ken breaking up with Barbie, and 'Chainsaw Barbies' being hidden around the UK to draw attention to the issues. As a result of the campaign Mattel have now agreed to use paper that is 70% recycled or sustainable material by the end of 2011. You can see Matthew’s social media screw ups summary on slideshare: http://www.slideshare.net/socialmediainfluence/social-media-screw-ups

The aptly named 'company screw up chart' shown by Matthew Yeomans

Matthew was insistent that the keys to using social media are to be honest, respect your audience and to be useful – social media grew as a response to PR spin, giving people the chance to rant and complain but also to share. Companies and organisations using social media have to move beyond slick marketing campaigns, know their audience and be where there audience is – this can be everywhere!

James Farrar, Vice President of Sustainability for SAP (software company developing business management software) was next up to explain how IT can be a catalyst to sustainability. He demonstrated how SAP had made their sustainability report available to be manipulated and shared by users using social media. The report can be seen here http://www.sapsustainabilityreport.com/operations-impact. It contains a breakdown of the key environmental, social and economic impacts including energy consumption, women in top management, revenue and customer satisfaction. The interactivity of the report reminded me of the energy use displays we saw in Hadlow College’s Rural Regeneration Centre and the work that Carbon Culture have done for the Department of Energy and Climate Change.

Screenshot of SAP Carbon Footprint

SAP allows users' tweets to appear on the website meaning that they end up with real time, honest feedback from their customers. While this does carry a risk if your customers are not happy with your service, making sure that you are honest, transparent, providing a decent service and responding to your customers complaints and queries. This is a good way of ensuring that you don’t end up enduring the wrath of angry customers. The worst thing you can do is block someone’s tweets from appearing on your site – this will only encourage them to round-up their followers and re-tweet the offending message!

My top James Farrar quotes and tips from the presentation are:

- Treat online engagement as seriously as you would a journalist from a national newspaper
- Tell a story that works with social media (interactive, interesting, useful)
- One dimensional sustainability reporting is like a lighthouse in a bog
- You don’t need a sustainability strategy, you need a strategy that is sustainable
- Never let your CEO have a blog! (Correction: this point was Matthew Yeomans' advice)

(Interesting last point as he said this on a day that we found out our new Vice Chancellor David Maguire is going to be writing a blog - http://blogs.gre.ac.uk/vc/ - however as an experienced blogger of ‘GIS Matters’ and arguably one of the most technically savvy Vice Chancellors around I think we can breathe easy, particularly if his first full post is anything to go by! And to be fair, James Farrar pointed out some good examples of CEO blogs.)

David Maguire the New VC at Greenwich's blog

After a coffee and a biscuit it was the turn of Jo Confino, an executive editor at the Guardian to wrap things up before we took on a role-play exercise. Jo’s words of wisdom included one bit of advice for anyone wanting to become a social media leader in their field – make sure your stories / blogs / posts / tweets are sector-wide rather than just limiting them to your own organisation. As we turned to the role play it gave us the perfect opportunity to chat with other attendees at the seminar and of course social media was the hot topic.

Harriet Waters from the Sustainability Team at Oxford Brookes told me that she’d been comparing our social media ‘Klout’ – an online programme that works out how influential you are on the main social media sites. Currently the Sustainability Team’s score is 34 – not bad but plenty of room for improvement. The group also discussed using TweetDeck and HootSuite two programmes for keeping track of multiple social media channels – especially useful if you have a presence on more than one social media network. Another little piece of online software that we will be using at the first given opportunity is software that works with your PowerPoint presentation to bring together all the latest comments people have made about a particular topic. You can download it for free from here: http://www.sapweb20.com/blog/powerpoint-twitter-tools/

If you want to follow the Sustainability Team through the various social media channels we appear on click the links below:

Twitter: twitter.com/Sust_Greenwich

Facebook: http://www.facebook.com/pages/Sustainability-University-of-Greenwich/246156035408445#!/pages/Sustainability-University-of-Greenwich/246156035408445

Community Food Garden Plans Afoot at Avery Hill

Today the Sustainability Team ventured up to the Mansion Site of Avery Hill to meet with Robert Holden and the Garden and Landscape Design staff at the School of Architecture and Construction. The topic under discussion was the plans for building a University community food garden. The project will be collaboration between the three schools at Avery Hill (Architecture, Education and Health) and staff and students who work and live on the campus to create a space where they can grow fruit, vegetables, herbs, salads and whole manner of delicious treats.

Statue in the Winter Gardens at Avery Hill Mansion Site

With assistance and advice from Capital Growth and the Greenwich Co-Operative Development Agency the plans are afoot to create a space that will not only provide food but could also double up as an outdoor learning space, social area and a sensory and medicinal garden. Using inspiration from the ideas of permaculture design we are hoping to reuse and upcycle a number of items located around the campus including tyres, pallets and an unused gazebo.

The garden will be set-up on the Southwood Site, just south of the sports hall which is also where the university is planning on planting an orchard later this year. The orchard is being designed by the London Orchard Project who are trying to create a ‘fruit tree revolution’ in London by promoting the virtues of home grown fruit and planting new community orchards all across the capital. We have earmarked the 1st December as the day to start the tree planting and will be hoping to round up a good few staff and students to get stuck in and involved with the planting.

When the orchard is planted it will not be the only source of fruit on campus as the sustainability team has discovered over the past 18 months there is already a lot of fruit hidden away in the nooks and crannies of Avery Hill. Exploring the campus you can find mulberries, blackberries, crab apples, sloes, quince, damsons, plums and as we discovered today even grapes!

Greedy Green Gnome's Greenwich Green Grapes

The other discovery of the day – and almost as exciting as the grapes – was the website wordle.net. This website converts a body of text into a graphically delightful jumble of multi coloured words. Just look at what it has done to the University’s Sustainability Targets.


University of Greenwich Sustainability Strategy



Fresher's Fayre Fun

This week the Sustainability Team has been busy welcoming the new University of Greenwich students to their new University. There are loads of ways the new freshers can get involved with sustainability at Greenwich particularly those living in the Avery Hill Student Village.

Student Switch Off & the Sustainability Team stands at Avery Hill

As well as introducing the freshers to the University’s plans for reducing carbon emissions, reducing waste, enhancing biodiversity and promoting Fairtrade and sustainable food we were signing up freshers for the exciting new Student Switch Off campaign. The flats in the Student Village that manage to save the most energy over the course of the year will be treated with Ben and Jerry’s Ice Cream parties and every two weeks we will be giving away a host of prizes for photos of students taking energy saving measures in their flats.

All the students have to do to find out more and win the prizes is get onto the facebook group: http://www.facebook.com/pages/University-of-Greenwich-Student-Switch-Off/156469881095580 (or here: http://bit.ly/d8C6rI if you don’t have facebook) and upload their best photos of energy saving action! The winner of the best photo competition every few weeks will win Ben & Jerry’s ice cream, Lush gift boxes, NUS Extra Cards or tickets for nights out.

The Eco-Power Ranger shows us how saving energy saving can be sexy in this rather provocative little video (be warned this is not for the feint hearted!)



As well as the Student Switch Off Campaign students were signing up to get involved with all sorts of different projects, whether they were interested in orchard planting, bees, cycling, energy reduction, recycling, promoting sustainability or Fairtrade there was something that caught the imagination of most of the students the Sustainability Team spoke to. If you missed out on getting to meet the Sustainability Team at the Fresher’s Fayres but are interested in finding out more, getting involved with volunteering or doing an internship within the Sustainability Team email sustainability@greenwich.ac.uk

University of Greenwich Environmental Hero 2011 Mary McCartney and two freshers at Greenwich

Carbon Management Plan Update

On Monday the Carbon Management Board met for the first time since the Carbon Management Plan was adopted by the University. The board were meeting to monitor the progress of the implementation of the plan, which sets out how the University is going to reduce carbon emissions by 30% by 2016 and 40% by 2020 from our 2009/10 baseline.

The Carbon Management Plan

The meeting was chaired by Deputy Vice Chancellor Professor Neil Garrod and attended by representatives from Facilities Management, Estates, Finance, Information Library Services, School of Science and Carbon Culture.

Nigel Heugh from the building services team gave the group an update on how the various projects were progressing and the changes in costs and improved estimations in carbon savings. For instance projects including the implementation of variable speed drives and voltage optimisation units had been brought forward to this year because the estimated carbon savings are so good.

Some of the biggest challenges that lie in the carbon management plan are with projects yet to be decided - for instance in making savings in IT and influencing the way staff and students use the campus to be more efficient. With the challenge of influencing behaviour change we have been working with Carbon Culture on developing a strategy to make carbon savings more appealing and interesting to campus users.

Carbon Culture’s most high profile work has been with the Department for Energy and Climate Change (DECC) and the work they have done on displaying the department’s energy use. Their energy usage is displayed in real time on their website allowing you to see the peaks and troughs in usage and see how many kWh are being used, the cost of that energy and the carbon emissions too. http://www.carbonculture.net/orgs/decc/whitehall-place/ We will be working with Carbon Culture to deliver a similar service whereby we will be able to break down the data per building or school – so if you wanted to know how much energy the School of Science is using you would be able to see that on the website.

Screenshot from DECC website displaying the energy usage

Another very exciting project that was discussed is surrounding the fuel that the proposed combined heat and power plant (CHP) at Medway will run on. Traditionally these plants are run on finite resources like natural gas or oil, however Pat Harvey the Head of Bioenergy Research at the University is working on an alternative using glycerine instead. The glycerine which can be supplied by Aquafuel http://www.aquafuelresearch.com/ results as a bi-product of bio fuel production but can also be produced by salt water algae. The other exciting factor of using glycerine is that it is a clean product – so safe in nature you could eat it before putting it in the CHP and a major glycerine spill in the ocean would have consequences that would be insignificant comparatively to an oil spill.

A handful of algae

On the subject of clean energy the University is switching from a standard electricity tariff to a 100% renewable tariff with our electricity suppliers for over 90% of the University’s electricity supply. As well as this the University is planning on installing photovoltaic solar panels on the rooves of the student accommodation at Avery Hill this coming autumn. This very exciting news demonstrates how the University is determined to make the switch to cleaner and more sustainable energy use and is determined to be a sector leader in sustainability.

Sustainability Team visit Hadlow College

Last week the Sustainability Team headed to Hadlow in Kent to visit Dr. Howard Lee and Sue Brimlow at Hadlow College. Hadlow is one of the University’s ten partner colleges and has been implementing a number of different sustainability projects that Kat and John were keen to investigate.

Kat and John met Howard and Sue in the Broadview Garden Centre Restaurant, the garden centre is owned and run by the college as a commercial enterprise and as well as supplying all your gardening needs it also does a mean club sandwich! Sue and Kat were quick to exchange information on developing a carbon management plan. Sue is currently writing one for Hadlow and Kat finished the University’s plan earlier in the year. On top of writing the carbon management plan Sue has been developing the college’s sustainability strategy for some time now and it makes for impressive reading: http://www.hadlow.ac.uk/

As part of the plan Sue was particularly interested in how behaviour change can make a positive contribution to reducing carbon emissions. As a result of this Hadlow will be having a team in the second year of the University’s Green Impact project. The successful project, that had the university’s schools and offices implement small positive changes outlined in a workbook, is entering its second year in October and work on the new workbook is currently taking place. The NUS who run the project have allowed Greenwich to open it up to the partner colleges and Hadlow are the first to take us up on the offer – here’s hoping we may have a couple more signed up before the launch.

After lunch it was to the Rural Regeneration Centre which is a new building converted and extended from redundant calf sheds. The building is one of the first educational establishments in the UK to have built a new building to the PassivHaus standard which requires buildings to use just 10% of the typical energy use of an equivalent modern building. The building has an energy monitoring display showing the building’s energy consumption, makes use of the natural light and also includes a ground source heat pump and waterless urinals as some of the ‘green’ features.

John Bailey, Dr, Howard Lee and Sue Brimlow outside the Rural Regeneration Centre

Another site of particular interest is the Hadlow College community allotment. The allotment which is maintained and used by 12 local families is a great example of how a previously unused piece of land can be transformed into a vibrant space. The allotment is used in a community style whereby everyone chips in to do the work and everyone gets a share of the produce. They have produced some delicious looking fruit and vegetables and they have their own website here: http://hadlowcc.wordpress.com/

Barbecue area and shed for the allotments

Some of the delicious looking produce from the allotments

The allotment is of particular interest at the moment as the university is planning on converting the unused space opposite the tennis courts at Avery Hill Campus into a community allotment for staff and students to grow their own fruit and vegetables on site and learn how to do so. Our guide for the day Dr. Howard Lee is a leading academic on sustainable agriculture has had a particular focus on the challenges of supplying a city with continuous and sustainable supply of food and looking at how urban spaces could be used more effectively to answer these challenges. The community allotment idea is a direct response to the challenges he is researching and one the University is keen to address too. Earlier in the year Howard gave a quick presentation at the university’s Sustainability Awards inspiring some of the sustainability champions to pursue their interest in food growing to the next level and sign up for evening courses at the Hadlow Mottingham Campus.

Stefan explains some of the energy saving projects to Caroline

In the afternoon the Sustainability Team were joined by Caroline Troy of the Natural Resources Institute who was keen to see how Hadlow College are reducing the amount of energy needed to heat their Greenhouses. We were introduced to Stefan Jordan a horticulture lecturer who is managing the greenhouses at Hadlow and showed us around some of the energy saving ideas they have implemented. As well as being impressed by vast numbers of tomatoes we were also shown a bizarre cross between a cucumber and a melon, not sure you’ll find that on the shelves of your local greengrocers any time soon! After looking at the greenhouses Stefan took us via a few plum, pear and apple trees where some impromptu scrumping took place – the Sustainability Team’s fridges are now full of the stuff.

John gets caught scrumping on camera!

At the end of the day the sustainability team hopped back on their bikes – now weighed down with fruit – and headed back to London full of horticultural inspiration and the start of what will hopefully become a great partnership between the Hadlow and Greenwich sustainability teams.

The University of Greenwich's caterers ABM Catering have been awarded a Bronze award in the Soil Association's Food For Life campaign. This award is for ABM Catering's outlets on the University's three campuses and stands as recognition for serving fresh food which is free from controversial e-numbers and better for animal welfare. The Bronze award criteria is as follows:

• Meals contain no undesirable food additives or hydrogenated fats
• 75% of dishes are freshly prepared
• Meat is from farms which satisfy UK welfare standards
• Eggs are from cage-free hens
• Menus are seasonal
• Training is provided for all catering staff
• No GM ingredients are used

Ben Silcock the Catering Manager at ABM's Pilkington Restaurant in Medway commented on receiving the award, "We are delighted to have achieved the bronze award at our first attempt, we feel that it shows that we are moving in the right direction to becoming a more sustainable operation. It was good to know that the initiatives we launched to reduce packaging, using local suppliers and healthier food options have all made a difference, and we are looking forward to achieving silver next year."

On top of this the University has already won a Good Egg Award for only using free-range eggs, been accredited as a Fairtrade University and received accreditation from the Marine Stewardship Council for using sustainable fish. The University of Greenwich has been working hard with the university's caterers and students unions to ensure that the quality of food on campus to implement the Sustainable Food Policy which can be seen here: http://www.gre.ac.uk/__data/assets/pdf_file/0007/495061/Sustainable-Food-Policy.pdf 

Pilkington Restaurant at Medway (photo courtesy of University of Kent)

If you would like to try the award winning food head along to either Pilkington Restaurant at the Medway Campus, Queen Mary Cafe at Greenwich or Greengages at the Mansion Site, Avery Hill.